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Crusade Partners Completes Deal with Thai Fashion Platform Pomelo Fashion


Pomelo Fashion, a Thailand-based omnichannel fashion platform that offers affordable, earth-conscious, and trendy designs to over 40 million users. As of now, the total funds raised by the company has already reached more than US$100 million, from key investors such as Suntory One, JD.com, Central Group, and more.

 

The latest funding from Crusade Partners will support the continued expansion of Pomelo across Asian markets, having already established strongholds in Thailand, Singapore, Malaysia, and Indonesia. The fresh funds will also be used to increase working capital, enabling them to take advantage of opportunities for growth.

 

The ‘fashion playground’ was founded by David Jou and Casey Liang in 2013, with the objective of incorporating the values of accessibility, sustainability, and trendiness in its business. They offer a wide selection of styles to ensure that their fashion can be accessible to everyone. As part of their commitment to customer experience, Pomelo has developed the unique ‘Tap.Try.Buy’ service and ‘Pomelo.Perks’ loyalty program. More recently, Pomelo launched their ‘Down to Earth Sustainable Edit’, which showcases their selection of affordable yet eco-friendly products.


Pomelo has developed from an internet-only fashion firm to a major Southeast Asian omnichannel retailer, with physical stores in Thailand, Singapore, Malaysia, and Indonesia, as well as online shipping to 50 countries. In 2022, Pomelo has signed a partnership agreement with Zando Group to make its Cambodian debut and the launch is also part of a strategy to expand further within Southeast Asia. 


Nicholas Hung, Crusade Partners’ Founding Partner commented: ‘Crusade Partners has garnered extensive knowledge in Southeast Asian markets, combined with our experience in the D2C sector, Crusade is well-positioned to help Pomelo reach their goals. We believe Crusade and Pomelo will have a wonderful partnership, and we are excited to watch Pomelo lead the fashion market in the future.

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